DROP IV: W2 is a pivotal collection as it’s the first collection inclusive of apparel. W2 stands for ‘Women too’ because we believe that sneaker culture should be more inclusive of women, a space dominated by men.
With the rebranding of GDWN. as ’a streetwear brand for the female sneakerhead’, we have put emphasis on creating for women, because our voice and take on street and sneaker cultures should be heard; after all women belong in sneaker culture too.